BASF and Cromology announce a new step forward in circular economy solutions for the coatings industry. Cromology, the French paint manufacturer, will now integrate sustainable raw materials by sourcing the chemically recycled acrylic binder Acronal® Ccycled® from BASF for use in its Tollens interior wall paints.

This innovation enables the transformation of end-of-life tires into recycled resources for decorative paint (via a mass balance approach), combining circular resource use with identical product quality.

The binder, produced using chemically recycled feedstocks derived from waste tires, will be used in the new Tollens interior wall paint Maxiline+, available in France from March 2026. Known since 1748 for its expertise in colour and durability, Tollens continues to evolve by integrating more sustainable solutions into its product portfolio.

“This innovation allows us to combine high-performance decorative paints with a tangible reduction in environmental impact - without compromising on quality or application,” said Philippe Hosotte, Chief Innovation & Product Development Officer at Cromology. “It is a concrete step in our ambition to accelerate the use of circular raw materials across our products and contribute to a more sustainable construction ecosystem.”

Through this collaboration, BASF and Cromology contribute to reducing waste and lowering reliance on fossil resources, supporting the transition towards a more circular value chain in the coatings industry.

“Our Acronal® Ccycled® binders are well suited for high-quality interior wall paints. By using chemically recycled feedstocks, we conserve fossil resources and enable our customers to achieve a significantly reduced CO₂ footprint* with identical product quality,” stated Dr. Robert Heger, Vice President Business Management Polymer Dispersions for Architectural Coatings & Construction for EMEA at BASF.

ChemCycling®: Substituting fossil resources with recycled raw materials

Technology partners convert end-of-life tires into a secondary feedstock, pyrolysis oil, via pyrolysis technology. In the ChemCycling® process, this oil is fed into BASF’s Verbund production at the start of the value chain, replacing fossil feedstocks.

Using a third-party audited mass‑balance approach, the share of the recycled feedstock is attributed to selected products manufactured in the Verbund. The resulting Ccycled® binders are independently certified according to REDcert² and have the same properties as conventionally produced products. These materials offer identical performance and quality to conventional products, allowing seamless integration into demanding paints.

To provide transparency on the certified chain of custody of the mass balance approach, Tollens paint Maxiline+ has also been certified according to REDcert².

For a 10‑litre container of the new Tollens paint, the amount of pyrolysis oil used corresponds to approximately two end-of-life tires — a tangible illustration of circularity in action.

This partnership marks an important step towards scaling circular solutions in decorative paints and reflects both companies’ commitment to reducing environmental impact across the value chain.

Further information on BASF’s ChemCycling® process can be found here: ChemCycling
®

*Product carbon footprint (PCF) refers to cradle-to-gate emissions and is calculated according to applicable methodologies. PCF reductions are assessed case-by-case in comparison with the conventional BASF product.

Media contacts

BASF                                                 
Kathrin Heineking                           
Phone: +49 174 3196683          
kathrin.heineking@basf.com   

 

Source: basf.com
       
Cromology  
Anne-Elise BOSC
Phone: +33 6 68 81 10 09
anne-elise.bosc@cromology.com

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